AFFICHES & CARTONS PUBLICITAIRES

These images are part of a collection curated by Simon Goode. Inspired by the collections of Paul Ronne who was a good friend, the images have come from multiple sources, the majority found on the internet. Some from museums, others from other private collections, or photograbs at brocantes. Simon lived in the Charente Maritime for 30 years before retiring back to London. He built up a personal collection of around 330 original pieces, mainly showcards (‘cartons publicitaires’ in French) and some full sized posters. The collection broadly comprises subjects from 1890 up to 1950. These images have been collected for personal interest and are shared for reference with other cognac enthusiasts.

Images have been classified by brand alphabetically. Where there are only a few of a brand, they are grouped together. We have also included a number of press and magazine advertisements which are of particular interest and relevance to a brands’ advertising heritage. Additionally there are a few labels included of ‘particular graphic interest’.

Under the subhead on the home page “Collections” there is access to ‘Other Collectables, Medicinal Cognacs and Eaux-de-Vie’ demonstrating the extent to which brands extended their marketing support through other publicity items. The ‘Other Collectables’ selection shown is by no means exhaustive – during this ‘golden age‘ cognac brands produced thousands of items in scores of categories. Here is shown Buvards (ink blotting pads), Fans, Clocks, Thermometers, Hygrometers, Trays, Ashtrays, Lighters, Calendars, Murals and Menus.

If anyone has digital images of something not included here, we would be delighted to consider adding them to this collection.